OTT (Over-The-Top) 티비위키 platforms are rapidly growing worldwide, with various service providers competing for market share. In this blog post, we'll analyze the global market share of major OTT platforms and examine the features and growth factors of each platform.

Current State of the Global OTT Market

In 2023, the global OTT market size was valued at approximately $59 billion and is expected to increase to $203.9 billion by 2032. During this period, the compound annual growth rate (CAGR) is estimated to be around 16.0%1. The North American region dominated the global market in 2023 with a market share of 38.03%.

Market Share of Major OTT Platforms

Netflix Netflix is one of the leading platforms in the global OTT market. As of the first quarter of 2023, Netflix held approximately 21% of the US SVOD market share. Netflix's extensive original content and diverse genres have gained popularity worldwide.

Disney+ Disney+ is a rapidly growing OTT platform based on its strong IP. As of the first quarter of 2023, Disney+ held approximately 15% of the US SVOD market share. The platform offers popular content from Disney, Pixar, Marvel, and Star Wars, making it a family-friendly platform.

Amazon Prime Video Amazon Prime Video is competitive in the global market by offering affordable pricing and diverse content. As of the first quarter of 2023, Amazon Prime Video held approximately 20% of the US SVOD market share. The platform continues to grow its subscriber base by providing additional benefits to Amazon Prime members.

Growth Factors and Outlook

The growth of OTT platforms is driven by various factors, including the increasing penetration of smartphones and smart TVs, the expansion of high-speed internet infrastructure, and the growing demand for personalized data. Additionally, the demand for OTT services surged during the COVID-19 pandemic, accelerating market growth1.

The OTT market is expected to continue growing in the coming years, with significant growth potential in emerging markets. The rise of the middle class and disposable income is expected to contribute to the growth of SVOD services1.

Conclusion

OTT platforms are rapidly growing worldwide, with major platforms like Netflix, Disney+, and Amazon Prime Video leading the market. Each platform is expanding its market share through unique strengths and strategies, and the OTT market is expected to continue growing in the coming years. Users will increasingly utilize OTT platforms for diverse content and convenient services.